Date: 26th June 2012 at 4:42pm
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b>Sunderland’s new partnership with shirt sponsors Invest in Africa will make them the best-known club in the continent, according to a partner of the venture.

Aidan Heavey of Tullow Oil, a partner to the scheme, told The Sunderland Echo that the link up will see the Black Cats become huge in Africa.

Heavey said of the new partnership:

“We are trying to change perceptions about Africa and this is the perfect way to get the message across globally that Africa is a place which is not just surviving but in so many cases thriving.’

He continued: “Mark my words, Sunderland will be the best known club in Africa over the next few years.”

The new deal will go a long way towards achieving Niall Quinn’s dream of making Sunderland a worldwide brand – something which can only do the club good.

Continued links with the Far East are in place with a pre-season tour and of course, striker Ji Don-Won on the books.

Slowly but surely, Sunderland are tapping into more and more global markets.

 

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